Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for…
Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 0 % of Amazon’s revenue is generated…
Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged.…