How to make your print faster to read.
Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged.…
Is investing in data-driven messaging worth it?
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for…
What is bleed?
In printing, bleed is the printed area that extends past where the printed sheet is trimmed. Since most printers cannot print edge to edge, graphic designers must compensate by adding…